Demonstrators and Product Promoters

• Summary

• Details

Work Activities

• Sell products being promoted and keep records of sales.
• Identify interested and qualified customers to provide them with additional information.
• Transport, assemble, and disassemble materials used in presentations.
• Practice demonstrations to ensure that they will run smoothly.
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
• Stock shelves with products.
• Keep areas neat while working and return items to correct locations following demonstrations.
• Suggest specific product purchases to meet customers' needs.
• Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
• Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
• Provide product information, using lectures, films, charts, or slide shows.
• Recommend product or service improvements to employers.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Sell products being promoted and keep records of sales.
• Train demonstrators to present a company's products or services.
• Prepare or alter presentation contents to target specific audiences.
• Work as part of a team of demonstrators to accommodate large crowds.
• Research or investigate products to be presented to prepare for demonstrations.
• Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
• Instruct customers in alteration of products.

Skills

• Speaking
  • Talking to others.
• Systems Evaluation
  • Measuring how well a system is working and how to improve it.
• Troubleshooting
  • Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
• Monitoring
  • Keeping track of how well people and/or groups are doing in order to make improvements.
• Programming
  • Writing computer programs.
• Management of Personnel Resources
  • Selecting and managing the best workers for a job.
• Science
  • Using scientific rules and strategies to solve problems.
• Instructing
  • Teaching people how to do something.
• Management of Financial Resources
  • Making spending decisions and keeping track of what is spent.
• Active Listening
  • Listening to others, not interrupting, and asking good questions.
• Reading Comprehension
  • Reading work-related information.
• Social Perceptiveness
  • Understanding people's reactions.
• Operations Monitoring
  • Watching gauges, dials, or display screens to make sure a machine is working.
• Judgment and Decision Making
  • Thinking about the pros and cons of different options and picking the best one.
• Operations Analysis
  • Figuring out what a product or service needs to be able to do.
• Operation and Control
  • Using equipment or systems.
• Systems Analysis
  • Figuring out how a system should work and how changes in the future will affect it.
• Technology Design
  • Making equipment and technology useful for customers.
• Equipment Maintenance
  • Planning and doing the basic maintenance on equipment.
• Management of Material Resources
  • Managing equipment and materials.
• Mathematics
  • Using math to solve problems.
• Writing
  • Writing things for co-workers or customers.
• Coordination
  • Changing what is done based on other people's actions.
• Service Orientation
  • Looking for ways to help people.
• Quality Control Analysis
  • Testing how well a product or service works.
• Critical Thinking
  • Thinking about the pros and cons of different ways to solve a problem.
• Active Learning
  • Figuring out how to use new ideas or things.
• Learning Strategies
  • Using the best training or teaching strategies for learning new things.
• Complex Problem Solving
  • Noticing a problem and figuring out the best way to solve it.
• Persuasion
  • Talking people into changing their minds or their behavior.
• Installation
  • Installing equipment, machines, wiring, or computer programs.
• Repairing
  • Repairing machines or systems using the right tools.
• Negotiation
  • Bringing people together to solve differences.
• Equipment Selection
  • Deciding what kind of tools and equipment are needed to do a job.
• Time Management
  • Managing your time and the time of other people.

Abilities

• Wrist-Finger Speed
  • Making fast, simple, repeated movements of your fingers, hands, and wrists.
• Peripheral Vision
  • Seeing something to your side when your are looking ahead.
• Extent Flexibility
  • Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
• Mathematical Reasoning
  • Choosing the right type of math to solve a problem.
• Number Facility
  • Adding, subtracting, multiplying, or dividing.
• Memorization
  • Remembering words, numbers, pictures, or steps.
• Spatial Orientation
  • Knowing where things are around you.
• Manual Dexterity
  • Holding or moving items with your hands.
• Response Orientation
  • Quickly deciding if you should move your hand, foot, or other body part.
• Written Comprehension
  • Reading and understanding what is written.
• Originality
  • Creating new and original ideas.
• Night Vision
  • Seeing at night or under low light.
• Depth Perception
  • Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
• Auditory Attention
  • Paying attention to one sound while there are other distracting sounds.
• Near Vision
  • Seeing details up close.
• Written Expression
  • Communicating by writing.
• Inductive Reasoning
  • Making general rules or coming up with answers from lots of detailed information.
• Dynamic Strength
  • Exercising for a long time without your muscles getting tired.
• Hearing Sensitivity
  • Telling the difference between sounds.
• Glare Sensitivity
  • Seeing something even if there is a glare or very bright light.
• Visualization
  • Imagining how something will look after it is moved around or changed.
• Arm-Hand Steadiness
  • Keeping your arm or hand steady.
• Finger Dexterity
  • Putting together small parts with your fingers.
• Control Precision
  • Quickly changing the controls of a machine, car, truck or boat.
• Information Ordering
  • Ordering or arranging things.
• Deductive Reasoning
  • Using rules to solve problems.
• Gross Body Equilibrium
  • Keeping your balance or staying upright.
• Rate Control
  • Changing when and how fast you move based on how something else is moving.
• Reaction Time
  • Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
• Category Flexibility
  • Grouping things in different ways.
• Speed of Closure
  • Quickly knowing what you are looking at.
• Flexibility of Closure
  • Seeing hidden patterns.
• Speech Clarity
  • Speaking clearly.
• Stamina
  • Exercising for a long time without getting out of breath.
• Multilimb Coordination
  • Using your arms and/or legs together while sitting, standing, or lying down.
• Explosive Strength
  • Jumping, sprinting, or throwing something.
• Static Strength
  • Lifting, pushing, pulling, or carrying.
• Far Vision
  • Seeing details that are far away.
• Speech Recognition
  • Recognizing spoken words.
• Visual Color Discrimination
  • Noticing the difference between colors, including shades and brightness.
• Sound Localization
  • Noticing the direction that a sound came from.
• Gross Body Coordination
  • Moving your arms, legs, and mid-section together while your whole body is moving.
• Fluency of Ideas
  • Coming up with lots of ideas.
• Perceptual Speed
  • Quickly comparing groups of letters, numbers, pictures, or other things.
• Oral Expression
  • Communicating by speaking.
• Selective Attention
  • Paying attention to something without being distracted.
• Time Sharing
  • Doing two or more things at the same time.
• Problem Sensitivity
  • Noticing when problems happen.
• Dynamic Flexibility
  • Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
• Trunk Strength
  • Using your lower back and stomach.
• Oral Comprehension
  • Listening and understanding what people say.
• Speed of Limb Movement
  • Quickly moving your arms and legs.

Knowledge

• Customer and Personal Service
  • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Chemistry
  • Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
• Philosophy and Theology
  • Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
• Public Safety and Security
  • Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
• Therapy and Counseling
  • Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
• Production and Processing
  • Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
• Building and Construction
  • Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
• Physics
  • Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
• Education and Training
  • Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Sales and Marketing
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Computers and Electronics
  • Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
• Food Production
  • Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
• Communications and Media
  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Law and Government
  • Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
• Geography
  • Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
• Design
  • Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
• Personnel and Human Resources
  • Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
• Mechanical
  • Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
• Telecommunications
  • Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
• Medicine and Dentistry
  • Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
• Economics and Accounting
  • Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
• Mathematics
  • Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
• Biology
  • Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
• Administration and Management
  • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Administrative
  • Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
• Engineering and Technology
  • Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
• Psychology
  • Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
• Sociology and Anthropology
  • Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
• English Language
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
• Fine Arts
  • Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
• History and Archeology
  • Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
• Foreign Language
  • Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
• Transportation
  • Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

Education

Education

No formal educational credential

Work Experience

No work experience

Training

Less than 1 month on-the-job training

Education and Training Opportunities

×

Education and Training Opportunities

• Bellevue College
  3000 Landerholm Cir SE, Bellevue WA 98007-6484
  School Type

  Public, 4-year or above

  Admissions
  School Size

  10,000 - 19,999

  Financial Aid 425-564-1000
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  https://bellevuecollege.edu/
  Program Name
  Retailing and Retail Operations
  Length
  At least one but less than two years
  Award Level
  Award of at least 1 but less than 2 academic years
  Save

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• Highline College
  2400 S 240th St, Des Moines WA 98198-9800
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 206-878-3710
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  http://www.highline.edu/
  Program Name
  Retailing and Retail Operations
  Length
  2 years
  Award Level
  Associate's degree
  Save

  ---

• Pierce College District
  9401 Farwest Dr SW, Lakewood WA 98498-1999
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 253-964-6500
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  http://www.pierce.ctc.edu/
  Program Name
  Retailing and Retail Operations
  Length
  Certificates of at least 12 weeks but less than 1 year
  Award Level
  Certificates of at least 12 weeks but less than 1 year
  Save

  ---

• Tacoma Community College
  6501 S 19th St, Tacoma WA 98466-6100
  School Type

  Public, 4-year or above

  Admissions
  School Size

  5,000 - 9,999

  Financial Aid 253-566-5000
  Other Degrees Offered

  Undergraduate degree or certificate offering,No graduate offering
  Website

  https://www.tacomacc.edu/
  Program Name
  Retailing and Retail Operations
  Length
  At least one but less than two years
  Award Level
  Award of at least 1 but less than 2 academic years, Certificates of less than 12 weeks, Certificates of at least 12 weeks but less than 1 year
  Save

  ---

Close

Pay

Washington Annual Salary

37540/yr

Washington Hourly Wage

18.05/hr

Washington Employment Trends

Currently Employed

3,960

Yearly Projected Openings

780

Personality

Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:

• Dependability
• Integrity
• Cooperation
• Social Orientation
• Concern for Others
• Independence

Tools

• Bar code reader equipment
• Cappuccino or espresso machines
• Desktop computers
• Digital cameras
• Domestic coffee makers
• Domestic electric skillets
• Domestic toaster ovens
• Personal computers
• Pocket calculator

Technology

• Desktop communications software
• Electronic mail software
• Internet browser software
• Office suite software
• Operating system software
• Presentation software
• Spreadsheet software
• Video conferencing software
• Web page creation and editing software
• Web platform development software
• Word processing software