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Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
  • Summary

  • Details

  • Work Activities

    • Develop promotions for current programs and specials.
    • Conduct interviews for broadcasts.
    • Operate and maintain on-air and production audio equipment.
    • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
    • Prepare copy and edit tape so that material is ready for broadcasting.
    • Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
    • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
    • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
    • Develop ideas for programs and features that a station could produce.
    • Read news, read or record public service and promotional announcements, or perform other on-air duties.
    • Direct setup of remote facilities and install or cancel programs at remote stations.
    • Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
    • Cue announcers, actors, performers, and guests.
    • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
    • Perform personnel duties, such as hiring staff and evaluating work performance.
    • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
    • Operate and maintain on-air and production audio equipment.
    • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
    • Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
    • Participate in the planning and execution of fundraising activities.
    • Establish work schedules and assign work to staff members.
    • Coordinate activities between departments, such as news and programming.
    • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
    • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
    • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.

    Skills

    • Monitoring
      • Keeping track of how well people and/or groups are doing in order to make improvements.
    • Negotiation
      • Bringing people together to solve differences.
    • Operations Monitoring
      • Watching gauges, dials, or display screens to make sure a machine is working.
    • Management of Financial Resources
      • Making spending decisions and keeping track of what is spent.
    • Active Listening
      • Listening to others, not interrupting, and asking good questions.
    • Operation and Control
      • Using equipment or systems.
    • Programming
      • Writing computer programs.
    • Speaking
      • Talking to others.
    • Judgment and Decision Making
      • Thinking about the pros and cons of different options and picking the best one.
    • Equipment Selection
      • Deciding what kind of tools and equipment are needed to do a job.
    • Social Perceptiveness
      • Understanding people's reactions.
    • Reading Comprehension
      • Reading work-related information.
    • Service Orientation
      • Looking for ways to help people.
    • Time Management
      • Managing your time and the time of other people.
    • Complex Problem Solving
      • Noticing a problem and figuring out the best way to solve it.
    • Science
      • Using scientific rules and strategies to solve problems.
    • Active Learning
      • Figuring out how to use new ideas or things.
    • Instructing
      • Teaching people how to do something.
    • Repairing
      • Repairing machines or systems using the right tools.
    • Systems Evaluation
      • Measuring how well a system is working and how to improve it.
    • Management of Personnel Resources
      • Selecting and managing the best workers for a job.
    • Writing
      • Writing things for co-workers or customers.
    • Technology Design
      • Making equipment and technology useful for customers.
    • Persuasion
      • Talking people into changing their minds or their behavior.
    • Coordination
      • Changing what is done based on other people's actions.
    • Installation
      • Installing equipment, machines, wiring, or computer programs.
    • Mathematics
      • Using math to solve problems.
    • Learning Strategies
      • Using the best training or teaching strategies for learning new things.
    • Equipment Maintenance
      • Planning and doing the basic maintenance on equipment.
    • Troubleshooting
      • Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
    • Operations Analysis
      • Figuring out what a product or service needs to be able to do.
    • Critical Thinking
      • Thinking about the pros and cons of different ways to solve a problem.
    • Quality Control Analysis
      • Testing how well a product or service works.
    • Management of Material Resources
      • Managing equipment and materials.
    • Systems Analysis
      • Figuring out how a system should work and how changes in the future will affect it.

    Abilities

    • Originality
      • Creating new and original ideas.
    • Time Sharing
      • Doing two or more things at the same time.
    • Rate Control
      • Changing when and how fast you move based on how something else is moving.
    • Visualization
      • Imagining how something will look after it is moved around or changed.
    • Static Strength
      • Lifting, pushing, pulling, or carrying.
    • Sound Localization
      • Noticing the direction that a sound came from.
    • Mathematical Reasoning
      • Choosing the right type of math to solve a problem.
    • Reaction Time
      • Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
    • Dynamic Strength
      • Exercising for a long time without your muscles getting tired.
    • Visual Color Discrimination
      • Noticing the difference between colors, including shades and brightness.
    • Oral Comprehension
      • Listening and understanding what people say.
    • Speed of Limb Movement
      • Quickly moving your arms and legs.
    • Response Orientation
      • Quickly deciding if you should move your hand, foot, or other body part.
    • Multilimb Coordination
      • Using your arms and/or legs together while sitting, standing, or lying down.
    • Auditory Attention
      • Paying attention to one sound while there are other distracting sounds.
    • Gross Body Coordination
      • Moving your arms, legs, and mid-section together while your whole body is moving.
    • Gross Body Equilibrium
      • Keeping your balance or staying upright.
    • Perceptual Speed
      • Quickly comparing groups of letters, numbers, pictures, or other things.
    • Flexibility of Closure
      • Seeing hidden patterns.
    • Wrist-Finger Speed
      • Making fast, simple, repeated movements of your fingers, hands, and wrists.
    • Extent Flexibility
      • Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
    • Fluency of Ideas
      • Coming up with lots of ideas.
    • Category Flexibility
      • Grouping things in different ways.
    • Dynamic Flexibility
      • Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
    • Information Ordering
      • Ordering or arranging things.
    • Problem Sensitivity
      • Noticing when problems happen.
    • Speed of Closure
      • Quickly knowing what you are looking at.
    • Deductive Reasoning
      • Using rules to solve problems.
    • Inductive Reasoning
      • Making general rules or coming up with answers from lots of detailed information.
    • Depth Perception
      • Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
    • Near Vision
      • Seeing details up close.
    • Written Expression
      • Communicating by writing.
    • Night Vision
      • Seeing at night or under low light.
    • Far Vision
      • Seeing details that are far away.
    • Oral Expression
      • Communicating by speaking.
    • Number Facility
      • Adding, subtracting, multiplying, or dividing.
    • Speech Recognition
      • Recognizing spoken words.
    • Speech Clarity
      • Speaking clearly.
    • Control Precision
      • Quickly changing the controls of a machine, car, truck or boat.
    • Peripheral Vision
      • Seeing something to your side when your are looking ahead.
    • Glare Sensitivity
      • Seeing something even if there is a glare or very bright light.
    • Trunk Strength
      • Using your lower back and stomach.
    • Spatial Orientation
      • Knowing where things are around you.
    • Arm-Hand Steadiness
      • Keeping your arm or hand steady.
    • Selective Attention
      • Paying attention to something without being distracted.
    • Memorization
      • Remembering words, numbers, pictures, or steps.
    • Explosive Strength
      • Jumping, sprinting, or throwing something.
    • Stamina
      • Exercising for a long time without getting out of breath.
    • Written Comprehension
      • Reading and understanding what is written.
    • Manual Dexterity
      • Holding or moving items with your hands.
    • Finger Dexterity
      • Putting together small parts with your fingers.
    • Hearing Sensitivity
      • Telling the difference between sounds.

    Knowledge

    • Administration and Management
      • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
    • Personnel and Human Resources
      • Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
    • Medicine and Dentistry
      • Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
    • Therapy and Counseling
      • Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
    • Mechanical
      • Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
    • Philosophy and Theology
      • Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
    • Geography
      • Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
    • Chemistry
      • Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
    • Transportation
      • Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
    • Biology
      • Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
    • Computers and Electronics
      • Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
    • Law and Government
      • Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
    • Public Safety and Security
      • Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
    • Engineering and Technology
      • Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
    • Economics and Accounting
      • Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
    • Customer and Personal Service
      • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
    • Administrative
      • Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
    • History and Archeology
      • Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
    • Production and Processing
      • Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
    • Mathematics
      • Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
    • Education and Training
      • Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
    • Foreign Language
      • Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
    • Building and Construction
      • Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
    • Psychology
      • Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
    • Communications and Media
      • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
    • Food Production
      • Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
    • Sales and Marketing
      • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
    • Sociology and Anthropology
      • Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
    • Telecommunications
      • Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
    • Design
      • Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
    • Physics
      • Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
    • English Language
      • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
    • Fine Arts
      • Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

    Education

    Education
    Bachelor's degree
    Work Experience
    Less than 5 years work experience
    Training
    No on-the-job training

    Pay

    Washington Annual Salary
    79220/yr
    Washington Hourly Wage
    38.09/hr

    Washington Employment Trends

    Currently Employed
    3,300
    Yearly Projected Openings
    350

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Attention to Detail
    • Dependability
    • Cooperation
    • Integrity
    • Leadership
    • Adaptability/Flexibility

    Tools

    • Audio mixing consoles
    • Desktop computers
    • Digital voice recorders
    • Laser fax machine
    • Media control systems
    • Personal computers
    • Radio core equipment
    • Radio frequency transmitters or receivers
    • Special purpose telephones
    • Tablet computers

    Technology

    • Calendar and scheduling software
    • Cloud-based data access and sharing software
    • Data base user interface and query software
    • Document management software
    • Electronic mail software
    • Graphics or photo imaging software
    • Human resources software
    • Instant messaging software
    • Internet browser software
    • Music or sound editing software
    • Office suite software
    • Presentation software
    • Spreadsheet software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software