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Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Related: Advertising & Promotions Managers  Business Intelligence Analysts  Management Analysts  Marketing Managers  Search Marketing Strategists 
Industries: Professional, Science, & Technical 

  • Summary

  • Details

    • Work Activities

    • Monitor industry statistics and follow trends in trade literature.
    • Monitor industry statistics and follow trends in trade literature.
    • Measure and assess customer and employee satisfaction.
    • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
    • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
    • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
    • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
    • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
    • Seek and provide information to help companies determine their position in the marketplace.
    • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
    • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
    • Forecast and track marketing and sales trends, analyzing collected data.
    • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
    • Direct trained survey interviewers.
    • Develop and implement procedures for identifying advertising needs.

    Skills

    • Instructing
      • Teaching people how to do something.
    • Installation
      • Installing equipment, machines, wiring, or computer programs.
    • Equipment Maintenance
      • Planning and doing the basic maintenance on equipment.
    • Systems Evaluation
      • Measuring how well a system is working and how to improve it.
    • Management of Material Resources
      • Managing equipment and materials.
    • Active Listening
      • Listening to others, not interrupting, and asking good questions.
    • Writing
      • Writing things for co-workers or customers.
    • Learning Strategies
      • Using the best training or teaching strategies for learning new things.
    • Operations Analysis
      • Figuring out what a product or service needs to be able to do.
    • Programming
      • Writing computer programs.
    • Quality Control Analysis
      • Testing how well a product or service works.
    • Negotiation
      • Bringing people together to solve differences.
    • Service Orientation
      • Looking for ways to help people.
    • Reading Comprehension
      • Reading work-related information.
    • Monitoring
      • Keeping track of how well people and/or groups are doing in order to make improvements.
    • Operation and Control
      • Using equipment or systems.
    • Systems Analysis
      • Figuring out how a system should work and how changes in the future will affect it.
    • Complex Problem Solving
      • Noticing a problem and figuring out the best way to solve it.
    • Technology Design
      • Making equipment and technology useful for customers.
    • Operations Monitoring
      • Watching gauges, dials, or display screens to make sure a machine is working.
    • Judgment and Decision Making
      • Thinking about the pros and cons of different options and picking the best one.
    • Management of Financial Resources
      • Making spending decisions and keeping track of what is spent.
    • Troubleshooting
      • Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
    • Social Perceptiveness
      • Understanding people's reactions.
    • Coordination
      • Changing what is done based on other people's actions.
    • Persuasion
      • Talking people into changing their minds or their behavior.
    • Critical Thinking
      • Thinking about the pros and cons of different ways to solve a problem.
    • Mathematics
      • Using math to solve problems.
    • Speaking
      • Talking to others.
    • Active Learning
      • Figuring out how to use new ideas or things.
    • Science
      • Using scientific rules and strategies to solve problems.
    • Repairing
      • Repairing machines or systems using the right tools.
    • Management of Personnel Resources
      • Selecting and managing the best workers for a job.
    • Equipment Selection
      • Deciding what kind of tools and equipment are needed to do a job.
    • Time Management
      • Managing your time and the time of other people.

    Abilities

    • Problem Sensitivity
      • Noticing when problems happen.
    • Auditory Attention
      • Paying attention to one sound while there are other distracting sounds.
    • Hearing Sensitivity
      • Telling the difference between sounds.
    • Memorization
      • Remembering words, numbers, pictures, or steps.
    • Near Vision
      • Seeing details up close.
    • Response Orientation
      • Quickly deciding if you should move your hand, foot, or other body part.
    • Trunk Strength
      • Using your lower back and stomach.
    • Visual Color Discrimination
      • Noticing the difference between colors, including shades and brightness.
    • Arm-Hand Steadiness
      • Keeping your arm or hand steady.
    • Wrist-Finger Speed
      • Making fast, simple, repeated movements of your fingers, hands, and wrists.
    • Depth Perception
      • Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
    • Multilimb Coordination
      • Using your arms and/or legs together while sitting, standing, or lying down.
    • Information Ordering
      • Ordering or arranging things.
    • Inductive Reasoning
      • Making general rules or coming up with answers from lots of detailed information.
    • Visualization
      • Imagining how something will look after it is moved around or changed.
    • Sound Localization
      • Noticing the direction that a sound came from.
    • Peripheral Vision
      • Seeing something to your side when your are looking ahead.
    • Static Strength
      • Lifting, pushing, pulling, or carrying.
    • Gross Body Equilibrium
      • Keeping your balance or staying upright.
    • Selective Attention
      • Paying attention to something without being distracted.
    • Rate Control
      • Changing when and how fast you move based on how something else is moving.
    • Oral Expression
      • Communicating by speaking.
    • Mathematical Reasoning
      • Choosing the right type of math to solve a problem.
    • Number Facility
      • Adding, subtracting, multiplying, or dividing.
    • Speed of Closure
      • Quickly knowing what you are looking at.
    • Flexibility of Closure
      • Seeing hidden patterns.
    • Spatial Orientation
      • Knowing where things are around you.
    • Time Sharing
      • Doing two or more things at the same time.
    • Extent Flexibility
      • Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
    • Dynamic Flexibility
      • Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
    • Dynamic Strength
      • Exercising for a long time without your muscles getting tired.
    • Far Vision
      • Seeing details that are far away.
    • Gross Body Coordination
      • Moving your arms, legs, and mid-section together while your whole body is moving.
    • Speech Clarity
      • Speaking clearly.
    • Deductive Reasoning
      • Using rules to solve problems.
    • Written Comprehension
      • Reading and understanding what is written.
    • Reaction Time
      • Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
    • Manual Dexterity
      • Holding or moving items with your hands.
    • Finger Dexterity
      • Putting together small parts with your fingers.
    • Speed of Limb Movement
      • Quickly moving your arms and legs.
    • Glare Sensitivity
      • Seeing something even if there is a glare or very bright light.
    • Originality
      • Creating new and original ideas.
    • Oral Comprehension
      • Listening and understanding what people say.
    • Perceptual Speed
      • Quickly comparing groups of letters, numbers, pictures, or other things.
    • Speech Recognition
      • Recognizing spoken words.
    • Written Expression
      • Communicating by writing.
    • Fluency of Ideas
      • Coming up with lots of ideas.
    • Category Flexibility
      • Grouping things in different ways.
    • Control Precision
      • Quickly changing the controls of a machine, car, truck or boat.
    • Explosive Strength
      • Jumping, sprinting, or throwing something.
    • Stamina
      • Exercising for a long time without getting out of breath.
    • Night Vision
      • Seeing at night or under low light.

    Knowledge

    • Communications and Media
      • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
    • Medicine and Dentistry
      • Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
    • Biology
      • Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
    • English Language
      • Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
    • Telecommunications
      • Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
    • Mechanical
      • Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
    • Design
      • Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
    • Psychology
      • Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
    • Chemistry
      • Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
    • Administrative
      • Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
    • Economics and Accounting
      • Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
    • Customer and Personal Service
      • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
    • Personnel and Human Resources
      • Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
    • Education and Training
      • Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
    • Mathematics
      • Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
    • Computers and Electronics
      • Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
    • Transportation
      • Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
    • Food Production
      • Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
    • Physics
      • Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
    • Philosophy and Theology
      • Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
    • Fine Arts
      • Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
    • History and Archeology
      • Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
    • Production and Processing
      • Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
    • Administration and Management
      • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
    • Sales and Marketing
      • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
    • Therapy and Counseling
      • Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
    • Foreign Language
      • Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
    • Building and Construction
      • Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
    • Sociology and Anthropology
      • Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
    • Law and Government
      • Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
    • Engineering and Technology
      • Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
    • Geography
      • Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
    • Public Safety and Security
      • Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

    Education

    Education
    Bachelor's degree
    Work Experience
    No work experience
    Training
    No on-the-job training
    Education and Training Opportunities

    Pay

    Washington Annual Salary
    94300/yr
    Washington Hourly Wage
    45.34/hr

    Washington Employment Trends

    Currently Employed
    34,820
    Yearly Projected Openings
    4210

    Personality

    Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:
    • Analytical Thinking
    • Attention to Detail
    • Dependability
    • Integrity
    • Initiative
    • Adaptability/Flexibility

    Tools

    • Desktop computers
    • Notebook computers
    • Personal computers
    • Personal digital assistant PDAs or organizers
    • Scanners
    • Tablet computers

    Technology

    • Analytical or scientific software
    • Business intelligence and data analysis software
    • Categorization or classification software
    • Cloud-based data access and sharing software
    • Content workflow software
    • Customer relationship management CRM software
    • Data base management system software
    • Data base reporting software
    • Data base user interface and query software
    • Data mining software
    • Desktop publishing software
    • Development environment software
    • Document management software
    • Electronic mail software
    • Enterprise resource planning ERP software
    • Expert system software
    • Financial analysis software
    • Geographic information system
    • Graphics or photo imaging software
    • Information retrieval or search software
    • Instant messaging software
    • Internet browser software
    • Network conferencing software
    • Object or component oriented development software
    • Office suite software
    • Operating system software
    • Point of sale POS software
    • Presentation software
    • Process mapping and design software
    • Project management software
    • Sales and marketing software
    • Spreadsheet software
    • Transaction security and virus protection software
    • Video conferencing software
    • Video creation and editing software
    • Web page creation and editing software
    • Web platform development software
    • Word processing software

ADDITIONAL RESOURCES

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