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Advertising and Promotions Managers

It's a bright outlook for

This career will grow rapidly in the next few years.

Learn more about what they do.

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Related: Advertising Sales Agents Market Research Analysts & Marketing Specialists Marketing Managers Public Relations Specialists Search Marketing Strategists

Industries: Professional, Science, & Technical Media & Communication

Summary
Details

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Plan and execute advertising policies and strategies for organizations.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Represent company at trade association meetings to promote products.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Contact organizations to explain services and facilities offered.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate with the media to disseminate advertising.
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Direct and coordinate product research and development.
Direct and coordinate product research and development.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Prepare and negotiate advertising and sales contracts.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Prepare and negotiate advertising and sales contracts.
Plan and execute advertising policies and strategies for organizations.
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Train and direct workers engaged in developing and producing advertisements.

Learning Strategies
- Using the best training or teaching strategies for learning new things.
Service Orientation
- Looking for ways to help people.
Science
- Using scientific rules and strategies to solve problems.
Operation and Control
- Using equipment or systems.
Mathematics
- Using math to solve problems.
Troubleshooting
- Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
Reading Comprehension
- Reading work-related information.
Active Learning
- Figuring out how to use new ideas or things.
Programming
- Writing computer programs.
Judgment and Decision Making
- Thinking about the pros and cons of different options and picking the best one.
Equipment Maintenance
- Planning and doing the basic maintenance on equipment.
Instructing
- Teaching people how to do something.
Systems Analysis
- Figuring out how a system should work and how changes in the future will affect it.
Quality Control Analysis
- Testing how well a product or service works.
Social Perceptiveness
- Understanding people's reactions.
Operations Analysis
- Figuring out what a product or service needs to be able to do.
Coordination
- Changing what is done based on other people's actions.
Management of Financial Resources
- Making spending decisions and keeping track of what is spent.
Writing
- Writing things for co-workers or customers.
Monitoring
- Keeping track of how well people and/or groups are doing in order to make improvements.
Systems Evaluation
- Measuring how well a system is working and how to improve it.
Time Management
- Managing your time and the time of other people.
Persuasion
- Talking people into changing their minds or their behavior.
Active Listening
- Listening to others, not interrupting, and asking good questions.
Operations Monitoring
- Watching gauges, dials, or display screens to make sure a machine is working.
Critical Thinking
- Thinking about the pros and cons of different ways to solve a problem.
Negotiation
- Bringing people together to solve differences.
Installation
- Installing equipment, machines, wiring, or computer programs.
Management of Personnel Resources
- Selecting and managing the best workers for a job.
Speaking
- Talking to others.
Equipment Selection
- Deciding what kind of tools and equipment are needed to do a job.
Repairing
- Repairing machines or systems using the right tools.
Management of Material Resources
- Managing equipment and materials.
Complex Problem Solving
- Noticing a problem and figuring out the best way to solve it.
Technology Design
- Making equipment and technology useful for customers.

Information Ordering
- Ordering or arranging things.
Number Facility
- Adding, subtracting, multiplying, or dividing.
Sound Localization
- Noticing the direction that a sound came from.
Extent Flexibility
- Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
Speed of Closure
- Quickly knowing what you are looking at.
Night Vision
- Seeing at night or under low light.
Memorization
- Remembering words, numbers, pictures, or steps.
Visual Color Discrimination
- Noticing the difference between colors, including shades and brightness.
Speech Recognition
- Recognizing spoken words.
Wrist-Finger Speed
- Making fast, simple, repeated movements of your fingers, hands, and wrists.
Auditory Attention
- Paying attention to one sound while there are other distracting sounds.
Dynamic Flexibility
- Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
Deductive Reasoning
- Using rules to solve problems.
Fluency of Ideas
- Coming up with lots of ideas.
Originality
- Creating new and original ideas.
Arm-Hand Steadiness
- Keeping your arm or hand steady.
Stamina
- Exercising for a long time without getting out of breath.
Finger Dexterity
- Putting together small parts with your fingers.
Reaction Time
- Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
Explosive Strength
- Jumping, sprinting, or throwing something.
Oral Expression
- Communicating by speaking.
Near Vision
- Seeing details up close.
Glare Sensitivity
- Seeing something even if there is a glare or very bright light.
Far Vision
- Seeing details that are far away.
Inductive Reasoning
- Making general rules or coming up with answers from lots of detailed information.
Gross Body Equilibrium
- Keeping your balance or staying upright.
Hearing Sensitivity
- Telling the difference between sounds.
Rate Control
- Changing when and how fast you move based on how something else is moving.
Time Sharing
- Doing two or more things at the same time.
Multilimb Coordination
- Using your arms and/or legs together while sitting, standing, or lying down.
Trunk Strength
- Using your lower back and stomach.
Selective Attention
- Paying attention to something without being distracted.
Dynamic Strength
- Exercising for a long time without your muscles getting tired.
Perceptual Speed
- Quickly comparing groups of letters, numbers, pictures, or other things.
Response Orientation
- Quickly deciding if you should move your hand, foot, or other body part.
Visualization
- Imagining how something will look after it is moved around or changed.
Flexibility of Closure
- Seeing hidden patterns.
Spatial Orientation
- Knowing where things are around you.
Mathematical Reasoning
- Choosing the right type of math to solve a problem.
Peripheral Vision
- Seeing something to your side when your are looking ahead.
Speech Clarity
- Speaking clearly.
Depth Perception
- Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
Manual Dexterity
- Holding or moving items with your hands.
Problem Sensitivity
- Noticing when problems happen.
Speed of Limb Movement
- Quickly moving your arms and legs.
Static Strength
- Lifting, pushing, pulling, or carrying.
Oral Comprehension
- Listening and understanding what people say.
Written Comprehension
- Reading and understanding what is written.
Written Expression
- Communicating by writing.
Gross Body Coordination
- Moving your arms, legs, and mid-section together while your whole body is moving.
Category Flexibility
- Grouping things in different ways.
Control Precision
- Quickly changing the controls of a machine, car, truck or boat.

Psychology
- Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Physics
- Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
Public Safety and Security
- Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Sociology and Anthropology
- Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
Mathematics
- Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Therapy and Counseling
- Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
Mechanical
- Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
History and Archeology
- Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
Computers and Electronics
- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Economics and Accounting
- Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Sales and Marketing
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Personnel and Human Resources
- Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Engineering and Technology
- Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
Administrative
- Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Education and Training
- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
English Language
- Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Philosophy and Theology
- Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
Telecommunications
- Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Transportation
- Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
Administration and Management
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Production and Processing
- Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Fine Arts
- Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Geography
- Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
Food Production
- Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Design
- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Medicine and Dentistry
- Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
Foreign Language
- Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
Chemistry
- Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
Law and Government
- Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
Biology
- Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
Building and Construction
- Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
Communications and Media
- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Education

Bachelor's degree

Work Experience

Less than 5 years work experience

Training

No on-the-job training

Education and Training Opportunities

U.S. Annual Salary

126960/yr

U.S. Hourly Wage

61.04/hr

Currently Employed

780

Yearly Projected Openings

Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:

Self-Confidence
Leadership Orientation
Innovation
Adaptability
Social Orientation
Achievement Orientation

Desktop computers
Laser fax machine
Notebook computers
Personal computers
Personal digital assistant PDAs or organizers
Photocopiers
Portable data input terminals
Scanners
Special purpose telephones
Tablet computers

Analytical or scientific software
Business intelligence and data analysis software
Calendar and scheduling software
Customer relationship management CRM software
Data base management system software
Data base reporting software
Data base user interface and query software
Desktop publishing software
Document management software
Electronic mail software
Enterprise application integration software
Enterprise resource planning ERP software
Graphics or photo imaging software
Information retrieval or search software
Instant messaging software
Internet browser software
Inventory management software
Office suite software
Operating system software
Presentation software
Project management software
Sales and marketing software
Spreadsheet software
Video creation and editing software
Web page creation and editing software
Web platform development software
Word processing software

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Advertising and Promotions Managers

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