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Advertising and Promotions Managers

It's a bright outlook for

This career will grow rapidly in the next few years.

Learn more about what they do.

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Related: Advertising Sales Agents Market Research Analysts & Marketing Specialists Marketing Managers Public Relations Managers Search Marketing Strategists

Industries: Professional, Science, & Technical Media & Communication

Summary
Details

Plan and execute advertising policies and strategies for organizations.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Contact organizations to explain services and facilities offered.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Represent company at trade association meetings to promote products.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Direct and coordinate product research and development.
Direct and coordinate product research and development.
Coordinate with the media to disseminate advertising.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Prepare and negotiate advertising and sales contracts.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Prepare and negotiate advertising and sales contracts.
Plan and execute advertising policies and strategies for organizations.
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Train and direct workers engaged in developing and producing advertisements.

Science
- Using scientific rules and strategies to solve problems.
Programming
- Writing computer programs.
Operation and Control
- Using equipment or systems.
Equipment Maintenance
- Planning and doing the basic maintenance on equipment.
Troubleshooting
- Figuring out what is causing equipment, machines, wiring, or computer programs to not work.
Judgment and Decision Making
- Thinking about the pros and cons of different options and picking the best one.
Active Learning
- Figuring out how to use new ideas or things.
Mathematics
- Using math to solve problems.
Reading Comprehension
- Reading work-related information.
Learning Strategies
- Using the best training or teaching strategies for learning new things.
Service Orientation
- Looking for ways to help people.
Writing
- Writing things for co-workers or customers.
Quality Control Analysis
- Testing how well a product or service works.
Systems Analysis
- Figuring out how a system should work and how changes in the future will affect it.
Monitoring
- Keeping track of how well people and/or groups are doing in order to make improvements.
Social Perceptiveness
- Understanding people's reactions.
Coordination
- Changing what is done based on other people's actions.
Persuasion
- Talking people into changing their minds or their behavior.
Instructing
- Teaching people how to do something.
Operations Analysis
- Figuring out what a product or service needs to be able to do.
Systems Evaluation
- Measuring how well a system is working and how to improve it.
Time Management
- Managing your time and the time of other people.
Management of Financial Resources
- Making spending decisions and keeping track of what is spent.
Equipment Selection
- Deciding what kind of tools and equipment are needed to do a job.
Installation
- Installing equipment, machines, wiring, or computer programs.
Operations Monitoring
- Watching gauges, dials, or display screens to make sure a machine is working.
Repairing
- Repairing machines or systems using the right tools.
Critical Thinking
- Thinking about the pros and cons of different ways to solve a problem.
Active Listening
- Listening to others, not interrupting, and asking good questions.
Speaking
- Talking to others.
Management of Material Resources
- Managing equipment and materials.
Management of Personnel Resources
- Selecting and managing the best workers for a job.
Negotiation
- Bringing people together to solve differences.
Complex Problem Solving
- Noticing a problem and figuring out the best way to solve it.
Technology Design
- Making equipment and technology useful for customers.

Number Facility
- Adding, subtracting, multiplying, or dividing.
Information Ordering
- Ordering or arranging things.
Speed of Closure
- Quickly knowing what you are looking at.
Extent Flexibility
- Bending, stretching, twisting, or reaching with your body, arms, and/or legs.
Night Vision
- Seeing at night or under low light.
Speech Recognition
- Recognizing spoken words.
Auditory Attention
- Paying attention to one sound while there are other distracting sounds.
Dynamic Flexibility
- Quickly and repeatedly bending, stretching, twisting, or reaching out with your body, arms, and/or legs.
Finger Dexterity
- Putting together small parts with your fingers.
Arm-Hand Steadiness
- Keeping your arm or hand steady.
Wrist-Finger Speed
- Making fast, simple, repeated movements of your fingers, hands, and wrists.
Memorization
- Remembering words, numbers, pictures, or steps.
Visual Color Discrimination
- Noticing the difference between colors, including shades and brightness.
Sound Localization
- Noticing the direction that a sound came from.
Originality
- Creating new and original ideas.
Reaction Time
- Quickly moving your hand, finger, or foot based on a sound, light, picture or other command.
Stamina
- Exercising for a long time without getting out of breath.
Fluency of Ideas
- Coming up with lots of ideas.
Deductive Reasoning
- Using rules to solve problems.
Explosive Strength
- Jumping, sprinting, or throwing something.
Gross Body Equilibrium
- Keeping your balance or staying upright.
Glare Sensitivity
- Seeing something even if there is a glare or very bright light.
Far Vision
- Seeing details that are far away.
Near Vision
- Seeing details up close.
Hearing Sensitivity
- Telling the difference between sounds.
Perceptual Speed
- Quickly comparing groups of letters, numbers, pictures, or other things.
Selective Attention
- Paying attention to something without being distracted.
Trunk Strength
- Using your lower back and stomach.
Oral Expression
- Communicating by speaking.
Inductive Reasoning
- Making general rules or coming up with answers from lots of detailed information.
Flexibility of Closure
- Seeing hidden patterns.
Time Sharing
- Doing two or more things at the same time.
Visualization
- Imagining how something will look after it is moved around or changed.
Dynamic Strength
- Exercising for a long time without your muscles getting tired.
Spatial Orientation
- Knowing where things are around you.
Multilimb Coordination
- Using your arms and/or legs together while sitting, standing, or lying down.
Response Orientation
- Quickly deciding if you should move your hand, foot, or other body part.
Rate Control
- Changing when and how fast you move based on how something else is moving.
Category Flexibility
- Grouping things in different ways.
Gross Body Coordination
- Moving your arms, legs, and mid-section together while your whole body is moving.
Depth Perception
- Deciding which thing is closer or farther away from you, or deciding how far away it is from you.
Peripheral Vision
- Seeing something to your side when your are looking ahead.
Speech Clarity
- Speaking clearly.
Static Strength
- Lifting, pushing, pulling, or carrying.
Written Comprehension
- Reading and understanding what is written.
Oral Comprehension
- Listening and understanding what people say.
Written Expression
- Communicating by writing.
Mathematical Reasoning
- Choosing the right type of math to solve a problem.
Control Precision
- Quickly changing the controls of a machine, car, truck or boat.
Manual Dexterity
- Holding or moving items with your hands.
Speed of Limb Movement
- Quickly moving your arms and legs.
Problem Sensitivity
- Noticing when problems happen.

Customer and Personal Service
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Economics and Accounting
- Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Public Safety and Security
- Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Psychology
- Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Sociology and Anthropology
- Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
Engineering and Technology
- Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
Therapy and Counseling
- Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
Personnel and Human Resources
- Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Mathematics
- Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
History and Archeology
- Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
Computers and Electronics
- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Physics
- Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
Mechanical
- Knowledge of machines and tools, including their designs, uses, repair, and maintenance.
Administration and Management
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Education and Training
- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Philosophy and Theology
- Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
Administrative
- Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Production and Processing
- Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Geography
- Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
Fine Arts
- Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Transportation
- Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
English Language
- Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Telecommunications
- Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Food Production
- Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Design
- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Biology
- Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
Foreign Language
- Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
Chemistry
- Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
Communications and Media
- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Medicine and Dentistry
- Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
Building and Construction
- Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
Law and Government
- Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

Education

Bachelor's degree

Work Experience

Less than 5 years work experience

Training

No on-the-job training

Education and Training Opportunities

U.S. Annual Salary

126960/yr

U.S. Hourly Wage

61.04/hr

Currently Employed

780

Yearly Projected Openings

Enterprising: People interested in this work like activities that include leading, making decisions, and business. They do well at jobs that need:

Initiative
Cooperation
Dependability
Attention to Detail
Adaptability/Flexibility
Stress Tolerance

Desktop computers
Laser fax machine
Notebook computers
Personal computers
Personal digital assistant PDAs or organizers
Photocopiers
Portable data input terminals
Scanners
Special purpose telephones
Tablet computers

Analytical or scientific software
Business intelligence and data analysis software
Calendar and scheduling software
Customer relationship management CRM software
Data base management system software
Data base reporting software
Data base user interface and query software
Desktop publishing software
Document management software
Electronic mail software
Enterprise application integration software
Enterprise resource planning ERP software
Graphics or photo imaging software
Information retrieval or search software
Instant messaging software
Internet browser software
Inventory management software
Office suite software
Operating system software
Presentation software
Project management software
Sales and marketing software
Spreadsheet software
Video creation and editing software
Web page creation and editing software
Web platform development software
Word processing software

ADDITIONAL RESOURCES

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Advertising and Promotions Managers

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